My career has never followed a plan. It's followed something more like curiosity, or maybe just a refusal to believe that the thing I started as is the thing I have to stay.

I've been a communications executive at a tech company, a one-woman marketing department inside my family business, a freelance content strategist, a positive psychology coach, and now a content manager who somehow spends half her time building AI processes and knowledge systems.

None of those jobs were supposed to lead to the next one… but they all did anyway.

The thread running through all of it - the thing I didn't notice until someone pointed it out - is that I'm a translator.

In every role, in every room, I've been the person who sits with the technical people long enough to actually understand them, and then explains it to everyone else in language that lands. Software to marketers. Marketing to my dad. AI capabilities to colleagues who just want to know if it'll help them do their job. That skill has no job title; it's just my thing.

In 2025 I went fully self-employed. No savings, no pipeline, a brand new coaching offer that nobody knew me for yet. It lasted six months. I won't dress that up as a "learning experience" - it was hard, and it didn't work, and I came back full-circle to a corporate job that October. But the thing I took from it wasn't a lesson about business planning. It was something about identity. About how much of myself I'd built around what I could do for other people, and what happens when that stops working.

That's what I write about here. Not career advice in the "follow your passion" sense. (I think your passions are a terrible compass, actually, because they change. I think your strengths and your values are steadier ground.)

I write for mid-career creatives and marketers who feel their career isn’t shaping up to be that ladder we were all promised… more like a mountain pass where you choose to skip along some paths, avoid others entirely, and maybe even do some free-climbing for bit!

And I write for people who've tied too much of who they are to what they do and are quietly trying to untangle that.

I'm based in Manchester, UK. I've been writing for as long as I can remember, starting things I wasn't sure about, and figuring them out along the way. This site is one of those things.

Ready to have a look around?